YoursTrulyKitchenSinkPresentation
CPH Fashion Week SS25

The <<YOURS TRULY>> project is born as a fusion of sustainable fashion and emerging artistry, rooted in an aesthetic influenced by the homespun and folkloric. It started as an online gallery where up-and-coming artists could exhibit their work digitally in order to democratize the art world by providing emerging talents with global visibility.





Eventually, <<YOURS TRULY>> has evolved also into a clothing brand, offering a sustainable and gender-neutral collection inspired by the humble yet versatile artist’s smock.





<<YOURS TRULY>> is more than just a display of clothing. It’s a platform for change—a call to arms for an industry in need of renewal. The brand challenges industry norms and celebrates the soul of individuality and empowerment.





For Peter Jensen, it holds significant personal importance since it embodies items that resonate within his unique perspective, encapsulating what he refers to as “a Peter world” approach. It’s not merely about fashion; it’s about redefining the essence of design.

The collection is born from Jensen’s creative dedication over the last two years, through drawings inspired by 17th-century portraits of powerful women. Each piece narrates a story of strength and individuality, celebrating women over 45 and their place in the world.





“I find this time and the women who lived then to be powerful, openly displaying their power and poised to sit next to any of the powerful.” - says Peter.




Embracing sustainability, “YOURS TRULY” utilises responsibly sourced materials, organic cotton and silks from Europe, and collaborates with artisans worldwide, including hand-knitting artist Jenny Richie, known for her expertise in sustainable fashion.