PJ: What’s your name?
ASB: Ann-Sofie Back

PJ: Your birthday?
ASB: 12th of June 1971

PJ: What’s your star sign?
ASB: Gemini

PJ: Your blood type?
ASB: I don’t know

PJ: What type of men do you like
ASB: Tbh I have not been very impressed lately. I just feel contempt. Sorry. I hope this will pass.

PJ: What type don’t you like
ASB: None of them.

PJ: Who are your current lovers?
ASB: Hahahha

PJ: What’s your favourite food?
ASB: Chinese fondue

PJ: What food don’t you like?
ASB: Tropical fruit and courgettes.

PJ: What’s your favourite fashion?
ASB: When you feel ambivalent.

PJ: What fashion don’t you like?
ASB: Here I will be more specific, any kind of flared trousers.

PJ: What’s your hobby?
ASB: I used to weed a lot but I got rid of the summer house and I have not found anything as satisfying.

PJ: What were you doing last Sunday?
ASB: I had a coffee with the ex boyfriend of a friend of mine who lives in London. He gave me all the goss. I’m so removed from all that here in tiny Stockholm. Then I went home and binged “selling Sunset”.

PJ: When did you wake up this morning?
ASB: 8.30! And it was completely unnecessary, I had a new assistant starting and I’m not a morning person. Turns out she has mixed up the dates.

PJ: Who’s your favourite fashion designer?
ASB: If I must say one, it has to be Martin Margiela

PJ: Favourite lipstick?
ASB: I bought a really good unbranded one in Riga in New Year 2020. It is creamy and slightly darker than my natural lip colour.

PJ: Foundation?
ASB: I don’t use foundation. I use primer and some YSL cover thing.

PJ: Perfume?
ASB: I don’t use perfume

PJ: What colour hair do you wish you were born with?
ASB: I’m quite happy with my greenish dark brown. Otherwise ash blonde.

PJ: Are you a good cook?
ASB: I’m nervous around cooking for others. I always had boyfriends or a husband who were better cooks.

PJ: What food do you cook best?
ASB: Salad Nicoise? Haha

PJ: What do you wear when you sleep?
ASB: A flannel men’s pyjama.

PJ: What did you eat when you woke up this morning?
ASB: Nothing

PJ: What’s your favourite word?
ASB: Awkward.

PJ: What words don’t you like?
ASB: I’m not against certain words I think, I have a problem with corporate jargon. Anything on Linkedin, kill me.

PJ: What’s your favourite flower?
Lily of the Valley

PJ: Favourite colour?
ASB: Grey and sometimes bright yellow or red.

PJ: What’s your favourite season?
ASB: Summer

PJ: Where do you most want to go now?
ASB: The US, the west coast.

PJ: What’s your job?
ASB: I don’t have a job. For a long time I have been working on a large non-retrospective of my 20yrs in fashion and a book that were both launched in November 2024. I could start working on my interior objects under the name of Gnilmyd Kcab again but I’m answering this Q&A instead… I am procrastinating full tilt right now.

PJ: Do you like your work?
ASB: “My work” as in if I’m a good designer? If this is what you mean, yes I do. Or do you mean “working”? Nah but I feel better if I work.

PJ: Do you like your job?
ASB: See abrove

PJ: Do you like your voice?
ASB: No

PJ: What is your dream of the future?
ASB: I don’t really dream, I just do and see what happens.

PJ: What’s the happiest thing about your life?
ASB: It used to be my summer house and my dog and travelling but that is all gone atm. I have a new dog but it’s not the same.

PJ: How about the saddest?
ASB: See above

PJ: What part of yourself do you like best?
ASB: I really don’t go around liking myself. Like I used to like my breasts but I only have one now. I used to like my eyes but I have to wear glasses and my eyes go smaller in the glasses.

PJ: What part of yourself don’t you like?
ASB: I really don’t like being 53. I’m not wise, I don’t age gracefully. The way I look doesn’t age well. I have some friends who only look better and better, their features become stronger and they do yoga 24/7 and their hair turns a very nice grey.

PJ: What part of your personality do you like best?
ASB: See below

PJ: What part of your personality don’t you like?
ASB: The possibilities are endless! But when if I say lazy the opposite is also true, if I say judgemental I am also not at all so I can’t say. I am always two things.

PJ: What is your habit?
ASB: Snus

PJ: When was your first love?
ASB: When I was 4-5, it was my dad’s best friend Janne

PJ: What kind of guy was he?
ASB: I remember him as very kind and he had a motorcycle.

PJ: What type of guy’s your current lover?
ASB: Don’t have one. I have never had a “lover”. I’ve had boyfriends, one night stands or a husband. Lover might be my least favourite word. Sounds like something French people had in the seventies.

PJ: What do you expect from them?
ASB: To make me laugh and learn, be faithful and intelligent. And oh yes, spoil me. I’m an only child, all eyes on me.

PJ: What did you dream last night?
ASB: I can’t remember but I dream a lot about trying to go trough customs and finding and not missing my flight in enormous airports. Also about going around in mansions, abandoned attics or just opening a secret door in my house and finding fantastic things and trying to sort them and pack them.

PJ: Do you believe in dreams?
ASB: YES

PJ: Do you believe in jinxes?
ASB: YES

PJ: Do you believe in magic?
ASB: No

PJ: Do you believe in god?
ASB: No